Promotional Products

What Should I Buy?

When looking at hundreds of thousands of choices, the question of “what to buy” comes up often. As you can imagine, there is no general answer to that question. Every company is unique and every promotion and message has a different target. If there was an easy answer to this question, everyone would be giving out the same keychain or frisbee.

When searching for or choosing an item to buy, keep these three things in mind: Relevancy, Usability and Budget.

The item must be relevant to your promotion. If you are a beer distributor, don’t partner up with your local sports team and give out beer bottle opener key chains to the first 3000 kids entering the game. The item needs to be functional and useable. There is nothing worse than spending your marketing dollars on an item that is going to be stuffed into a bag and thrown away before it even gets used. The more a product is used - the more your logo or message is seen, the more it is seen – the user is more likely to think of your brand when making a purchasing decision.

And lastly, the promotion needs to work within your budget. Sometimes you will need quantity, buy an item that is less expensive and get more of them so that you can target a larger audience. Other times quality is the way to go, you are marketing to a more concentrated audience that you really want to wow, thus purchasing some higher ticket items that are aimed to impress. If you can mix quality and quantity within your budget, your chances of success are much greater.